Animal Crossing: New Horizons has been the go-to title for promotional crossovers, so it should come as no surprise that yet another company is taking advantage of the game's popularity. This time around it's Kelley Blue Book that's joining in on the fun, but it's also using this as a way to raise funds for the American Rivers non-profit organization.

KBB.com HQ – the catchy name given to the village – will generate awareness for the annual "Best Buy Awards list of best value-per-dollar cars," helping inform your car-buying decision and saving you money. We're not sure exactly what the island looks like, but it's said to have "unique and rare items" scattered across the map.

The more intriguing part of the promotion, however, is its connection to American Rivers. As you explore KBB.com HQ and fish in its waters, you'll find heaps of junk – such as tires and tin cans, much like you find on your own island. However, there's a great use for these items on Kelley Blue Book's island. As you and other players fish the garbage out of the island's waterways, KBB will donate up to $10,000 to American Rivers to help preserve our real-life rivers.

To gain access to the exclusive new island, you'll need to send an email to the address included in the above tweet. After that, you'll receive instructions on how to visit KBB.com HQ and help support an excellent cause.

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