After a very long wait for The Last of Us Part II, advertisements for the game have flourished in all corners of the world. The Last of Us is one of PlayStation's premiere exclusive franchises that have made consumers buy a PlayStation for alone. The original game, released in 2013 for the PlayStation 3 and then later remastered for the PlayStation 4, was a smash hit, selling a whopping 20 million units by October 2019, according to analyst Daniel Ahmad.
Although marketing was slowed up in the wake of game delays, advertisements have come out in full force in the last few months in what is one of the most appropriate times to release a game centered around a post-pandemic world. Visitors to the expo line at Santa Monica, California have seen giant The Last of Us Part II advertisements on the metro rail, which now makes the game a literal hype train. Pete Ellis, one of the developers at Naughty Dog, posted his proud marketing campaign on Twitter, which he expresses "feeling very proud" for.
Originally set to release last year, Naughty Dog had to push back its release date due to a combination of the game being unfinished, and COVID-19 issues in the workforce stalling productivity at the studio. Perhaps one of the most anticipated PlayStation releases ever, The Last of Us Part II continues the adventures of Ellie in a hostile post-pandemic world. Now 19 years old, Ellie will face a mysterious Christian cult and learn more about herself and the hellish world around her.
In addition to The Last of Us being a financial home-run, the game commanded top praise and universal acclaim from critics from every facet. earning a 95 Metascore based on 98 critic reviews, with many critics claiming the game as the best PlayStation 3 title of all time, and certainly one of the top franchises ever made. With the hype train speeding through cities in full effect, fans are about to explode from anticipation from Naughty Dog's latest blockbuster.
With the current COVID-19 pandemic raging throughout the world, the post-pandemic world of The Last of Us will no doubt hit scarily close to home. Sales of the game should do extremely well - and not just because it is The Last of Us. Sales of video games have soared over the past few months due to lockdowns and quarantines all over the world, and most notably in this case, video games centered around zombies and survival have done extremely well, such as the smash-hit Doom Eternal. Perhaps the most perfect timing of release that the Last of Us Part II could hope for, fans will without a doubt be counting down the days until they can get their hands on another emotionally-fueled survival campaign.
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